TrafficZoom Blog

Andrew Whitford

Is There Still A Place For Guaranteed SEO?

A sometimes controversial topic when looking at SEO is the place of guaranteed search positions, or guaranteed seo in a company’s offerings. Much of that controversy comes from people being aware of Google’s official statement on SEO, which advises caution when considering “guaranteed SEO”. What people often fail to do, is take the time to understand that advice, or understand the guarantee being offered.

Google’s statement reads: “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.” This is absolutely correct, but be careful that you actually understand the guarantee being offered.

If that guarantee claims to have a special relationship with Google, or claims a 100% record, or any other suggestion that they have something “special” going on, then some red flags should start going up. However, there is nothing wrong with a company offering guarantees as a “safety net” for the client. Implemented honestly and with realistic expectations, guarantees can provide the type of accountability that you want, and indeed need, your SEO company to have.

The guarantees offered by TrafficZoom are exactly of this nature; we do not claim any “special relationship” – we claim a thorough process, executed by industry experts, and if that process does not deliver the results to an agreed schedule, we should be held accountable.

The reality is that very few forms of marketing in the world will provide you guaranteed sales. Whether it is TV, radio, billboards, direct mail or even other forms of online marketing like Google AdWords, most marketing efforts are educated guesses at the best way to invest your money to grow your business. Therefore any accountability you can work into the marketing campaign engagement can only be a good thing.

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