Fake followers are nothing new to Twitter, however after the recent scandal concerning Justin Beiber’s followers being half fake, the story has re-emerged to the forefront of the public’s mind for those talking in the Twittersphere.
While it’s true there is more than one way to manage a social media based on branding, style, goals, and individual voice, there are also some core principles that are more universal which everyone involved in social media should keep in mind. Continue reading
One of the most frustrating changes Google made in the past year was with the Google Analytics product. Known by many as the “Not Provided” change, this was where Google started Continue reading
So, you think your website already has great rankings? Hopefully you are right – but beware, you could be wrong.
In 2010, Google quietly introduced a concept called “Personalized Search”, and for many users this was set to ON by default. What does it do? Continue reading